Privacy Policy

Asset Allocation Lab ("we", "us", or "the site") is an educational website about asset allocation strategies and historical portfolio backtesting. This policy explains what information we collect and how we use it.

Information we collect

We do not require you to create an account. When you visit the site, our hosting provider (Vercel) and analytics or advertising partners may automatically collect standard log data such as your IP address, browser type, pages viewed, and approximate location. If you use contact email addresses published on this site, we receive the information you choose to send.

Cookies and advertising

We may use cookies and similar technologies for site functionality, analytics, and display advertising (including Google AdSense). Third-party vendors, including Google, may use cookies to serve ads based on your prior visits to this site or other websites. You can opt out of personalized advertising by visiting Google Ads Settings.

How we use information

We use collected information to operate and improve the site, understand aggregate traffic patterns, measure ad performance, and maintain security. We do not sell your personal information.

Third-party services

The site relies on third-party services that have their own privacy policies, including Vercel (hosting), Google (analytics and advertising, if enabled), and Yahoo Finance (historical price data fetched server-side for backtests — not from your browser). Links to external sites are not covered by this policy.

Data retention

Server logs are retained according to our hosting provider's default retention periods. Historical market data displayed on the site is stored in our codebase and updated daily; it does not include personal information about visitors.

Children

This site is not directed at children under 13, and we do not knowingly collect information from them.

Editorial content

Blog posts may be drafted with AI-assisted tools for research and editing support. All published content is reviewed by the site operator before publication.

Changes

We may update this policy from time to time. The "Last updated" date at the top will reflect the most recent revision.

Contact

Questions about this policy: contact@assettrendreports.com